New Feature – Cookie-Less Voucher Tracking
July 2, 2020
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Sales/
- Blog, Merchant News, Other
Introducing Cookie-Less Voucher Tracking
As always, at Affiliate Future we are constantly working on updates and developments to ensure our clients receive up to date tools and technology to run a successful affiliate programme.
Our latest feature allows advertisers to run campaigns using “cookie-less voucher tracking”. How does this work? If a user applies a voucher code within a transaction on an advertiser’s site that’s exclusive to a specific publisher, the exclusive publisher will receive the commission – even if they do not click on a tracking link.
Earlier this year, we launched a feature allowing attribution of transactions that used an exclusive voucher code to the specific “exclusive” publisher, even if the click was generated through an alternate publisher. This has helped prevent any cases of code leakage, and ensuring the exclusive publisher is still awarded their fair share of commission.
For this, advertisers need to ensure they are running voucher-level tracking within their Affiliate Future tracking code. As an extension, this also allows for voucher-level commission, allowing for another way that our advertisers can structure their programme commission rates.
Our next step allows for cookie-less voucher tracking.
Advertisers, what does this mean for you?
Affiliate Future advertisers can now work with publishers through the affiliate channel, without the use of affiliate tracking links. So, if an exclusive voucher code is running through a specific publisher, this publisher will receive the commission each time their exclusive code is used – all without the use of a tracking link.
A few examples?
An influencer can place a voucher code on their social post, happy in the knowledge they’ll receive the correct commission.
A publisher using Reddit (which doesn’t allow for affiliate tracking links) can still advertise by using a voucher code.
Even a podcaster could promote an advertiser in a podcast, and be paid a CPA when the code is used.
Only a few small changes are needed in order to set this up, so please get in touch if you’re looking for more information.
Every step of the way is powered through Affiliate Future technology – no third party involvement.
This monetizing of publisher activity without having the need for tracking links opens up an array of new opportunities for our advertisers, and we are excited to further expand our partnerships on the network.
For any questions about working with us on cookie-less voucher tracking, please get in touch at support@affiliatefuture.co.uk
Many thanks,
Affiliate Future
