We are pleased to announce that we have brought our payment for global (non UK originated bookings) in line with our UK programme, meaning we will now pay the standard 2% commission of the GBP booking value on any booking in any territory, excluding the great introductory 3% commission for three months for all new affiliates.

This development is really important for us, as publishers can now be rewarded equally for all sales made in and outside of the UK. Bringing the remuneration process in line with our UK programme should make it easier for publishers to understand our programme and know exactly what they will be earning from the bookings they make. We are committed to our affiliate programme and to giving publishers great opportunities to maximise their earning potential and over the coming months we will be communicating more and more special offers from around the world.

The change came into play on 24 February so all transactions from this date will be paid for at the 2% rate, which is fantastic new for our publishers!

If you have any questions at all please feel free to contact me.

Nicky March
Head of retail
nicky.march@affiliatefuture.co.uk

The research was completed by 105 merchants who use a variety of different networks and paints a very positive image for the affiliate industry given the currently economic climate.

Some of the topics covered include:

• Budgets and how they may change in 2009
• Satisfaction with quality and volume of leads and sales
• Voucher codes and the IAB

Here are a few snippets of statistics from the research:

• 66.7% of merchants surveyed consider affiliate marketing a cost of sale and don’t have budget restrictions
• 33.4% of merchants surveyed were either satisfied or very satisfied with the quality of the leads/sales generated
• 38.9% of merchants surveyed use Voucher codes and will continue to do so
• 61% of merchants surveyed were unaware of the IAB guidelines on Voucher codes

You can download a copy of the NMA article here for some more insights into the research.

We’ve been doing regular research for a while with both of affiliates and merchants and if you want to be involved in further panels please do get in touch via enquiries@affiliatefuture.co.uk