Tuesday, March 9th, 2010
Good Morning
We are pleased to announce that we have brought our payment for global (non UK originated bookings) in line with our UK programme, meaning we will now pay the standard 2% commission of the GBP booking value on any booking in any territory, excluding the great introductory 3% commission for three months for all new affiliates.
This development is really important for us, as publishers can now be rewarded equally for all sales made in and outside of the UK. Bringing the remuneration process in line with our UK programme should make it easier for publishers to understand our programme and know exactly what they will be earning from the bookings they make. We are committed to our affiliate programme and to giving publishers great opportunities to maximise their earning potential and over the coming months we will be communicating more and more special offers from around the world.
The change came into play on 24 February so all transactions from this date will be paid for at the 2% rate, which is fantastic new for our publishers!
If you have any questions at all please feel free to contact me.
Nicky March
Head of retail
nicky.march@affiliatefuture.co.uk
Posted in AF News, Advice, Affiliate Events, Affiliate Profiles, Competition, Discount Codes, Incentives, New Programmes, Programme Updates, Research, TMN News, Technical Updates, Tracking, Uncategorized | No Comments »
Tuesday, February 24th, 2009
Welcome to the first of our affiliate profiles - a series of blog posts that give affiliates the opportunity to provide more information about their offerings. If you’d like to be featured then please get in touch via enquiries@affiliatefuture.co.uk
Project Name: TravelPixel
Operated by: David Furlow
Contact info: info@travelpixel.net
Deals & offers: offers@travelpixel.net
IM - msn: cybaalien@hotmail.com
Promotion Methods:
Content
PPC
Email list
Voucher Codes/Offers
A brief description of TravelPixel
Travelpixel started life as a pet project of mine while working on an e-learning course at the University of Hertfordshire. Primarily a ‘true content’ site relying on offers and discounts combined with holiday reviews, we grew quickly in the fiercely competitive online travel market with a combination of clear helpful content and innovative use of affiliate tools. One example of this innovation is our UK Holiday section which uses the Hoseasons API (web service) to return live prices. Hoseason’s customers often mistake our site for theirs they love it so much! There is massive scope and potential for travel online and we hope to continue to provide relevant content for users looking for advice. We recently added our new offers and codes section, which has helped us reinforce our standing as a site that provides incremental value. Our offers are, on the whole, updated by the merchants themselves through our custom built interface. This serves two purposes: allows merchants total control over offers and codes and keeps things super fresh for visitors. We combine all offers with our reviews in a brand relevant manner which results in great coverage for any travel supplier that chooses to work proactively with us.
Ambitions for 2009:
To continue to expand our visitor base with helpful information and offers aswell as forging new long term relationships with quality travel suppliers. Also to take more holidays and be easier on new affiliate managers!
Best thing about affiliate marketing:
The ability to move quickly into new business relationships with hundreds of high profile advertisers. The ability to mould a fresh program into a highly organised one with real input on tactics and how to help the advertiser convert better. The fact that a savvy operator can take on some of the more established websites in various aspects is a great motivator for us.
Worst thing about affiliate marketing
The blanket approach to rewarding affiliates through the last man in model. I believe content affiliates that provide pre-sell on behalf of the advertiser to the customer through content should receive a higher % on a sale. This would go some way to encouraging ‘quality sites’ and discouraging the rise in low value add sites such as voucher directories. It would also reinforce the CPA model rather than the CPC model which is becoming increasingly attractive in our opinion.
In a perfect affiliate world:
- Affiliate managers would understand leakage (esp phone numbers on travel sites!)
- Networks would act quickly on rule breakers.
- Communication via MSN and phone would be mandatory, as would face to face meetings.
- Travel merchants would all offer holidays as incentives!
- Vouchers and offers would all have expiry dates on.
Best moment while running Travelpixel
Definitely catching a massive PPC travel fraudster with the help of one of the best affiliate managers, it was pure online detective drama!
Favourite saying(s):
- The cream ALWAYS rises to the top
- What goes around comes around!
Outside of work
Music production and DJing has always been a passion, provides a great creative output for me. That and traveling, which provides the intrinsic motivation for running a travel website.
Get in contact!
Feel free to contact me via the details above. I would be delighted to discuss any mutually beneficial relationships we can forge online via PPC or through Travelpixel.
Posted in Affiliate Profiles, Uncategorized | No Comments »
