Friday, September 18th, 2009
Holiday Extras website upgrade:
At Holiday Extras we have now launched our new upgraded website to all affiliates. This upgrade includes many new features to ensure that both the customers experience and our conversion ratios are as strong as possible. Our new website focuses on an easy, step by step booking process as well as offering some great add-ons to the customer to make their stay as enjoyable an experience as possible.
NEW cancellation protection cover!
Not only have we launched an improved website, we have also created a new cancellation protection cover to all our affiliates. Our cancellation cover can be found within the airport parking, hotels and lounges booking process and is an additional insurance waiver which will cover your customers if they need to cancel their booking at any time up to 24 hours before their departure date.
What this means for you
Our cancellation protection will give your customer peace of mind that they can cancel free of charge, up to 24 hours in advance of travel. Plus you (our partner) will earn extra commission from the total cost of the booking with the waiver included.
Holiday Extras add-ons
We have also introduced exclusive add-ons to our booking process. This now means customers are given the option to add-on dinner or breakfast, room upgrades and even champagne packages at many of our airport hotels across the UK.
We have also increased the up-sells on our website, helping to further increase your sales.
What this means for you
More £££ in commission!
We are confident your conversion ratio will be increased by using our new upgraded website. You will also see a large increase in our up-sells and add-ons which will increase the overall booking value and more importantly, your commission!
Posted in Advice, Programme Updates, Uncategorized | No Comments »
Tuesday, September 8th, 2009
Good morning
Lowcostholidays have issued a discount code for affiliate use, £20 end of summer saving!
Use this code – ‘ESS09‘. Which will entitle you to a £20 discount on your total reservation exclusive of any taxes, fees or VAT.
Valid between: 06/09/2009 – 30/09/2009
Bookings between 06/09/2009 – 31/12/2009
Minimum spend £400
Terms and conditions -
May be redeemed only once
One voucher per booking
Usual booking terms and conditions apply
No cash refund
Not to be used in conjunction with any other offer.
If you have any questions, please get in touch.
Nicky March – Senior Account Manager – Affiliate Future
msn – nickymarch@hotmail.com email – nicola.march@affiliatefuture.co.uk phone – 020 7927 8108
Posted in Advice, Discount Codes, Incentives | No Comments »
Monday, June 15th, 2009
We thought it would be a nice idea to start posting some of the results of enquiries from both merchants and affiliates onto the blog in a new section called “Ask AffiliateFuture”.
Today we are going over an email from an affiliate asking about how to track their Paid search campaigns. Here is the email:
Dear AffiliateFuture,
I’ve been doing some PPC recently to promote some of your merchants and whilst I seem to be making more than I am spending I want to be able to track what campaigns and what keywords are working for me.
Can you please offer some advice on how to do this?
There are actually a number of ways to do this – the dedicated PPC companies have tended to build their own systems and use some proper re-directs to watch out for click fraud and then use our API’s to integrate the results (you can view the details of our API’s here).
But it doesn’t need to be that complex. With the help of dynamic keyword insertion via Google Adwords you can automatically track each and every keyword that you sent to AffiliateFuture without needing to change the tracking reference for each keyword.
Section 1 – Setting up Keyword insertion
Let’s take a look at one of our tracking links:
http://scripts.affiliatefuture.com/AFClick.asp?affiliateID=24343&merchantID=1975&programmeID=5334&mediaID=0&tracking=KEYWORD&url=
You will see I have bolded the word KEYWORD above – this is the bit that we need to change… This is where we use the keyword insertion (full details here)
Google states:
To use keyword insertion, insert the following code at any point in your ad text, including in the display URL or destination URL:
{keyword:default text}
So when setting up the ad you would use the following destination URL in the example above:
http://scripts.affiliatefuture.com/AFClick.asp?affiliateID=24343&merchantID=1975&programmeID=5334&mediaID=0&tracking={keyword:default text}&url=
Section 2 – Tracking the Keywords
Once you’ve completed the above you will be sending all your keywords across in each click that you send to AffiliateFuture so we’re half way there, next you will want to report back on this so that you can start the understand the true value of your keywords.
There are two main ways of doing this depending on what you want to achieve. Firstly there is a report within the AffiliateFuture interface called the Tracking Reference Summary.
Tracking Reference Summary
As you can see from the screenshot above, this report lets you select the merchant and the date range and shows you the keyword used (In this case Test, Test Keyword and Test Keyword 222), the date, the number of clicks, number of leads / sales and the commission values. It’s a useful report to give you a snapshot of the data however you’ll quickly see that if you running a number of campaigns it’s really only useful for a snapshot.
The second option is to export a report in CSV/Excel format. The report that you will want is the “Detailed Transaction Report” which will show you all sales/leads for the given time period – it includes the commission values and the tracking references so by exporting this data you will be able to analyse it to your hearts content.
And that’s about it – hopefully it’ll give you a good overview of the best way in tracking keywords and ultimately lead to a higher return on your investment.
If you’d like to ask AffiliateFuture a question for the blog then please email us at the usual address – enquiries@affiliatefuture.co.uk
Cheers
James Little
Head of Affiliate Development
Posted in Advice | No Comments »
