Why Promote Holiday Extra’s this peak travel season

Dear all,

Holiday Extras would like to provide you with some useful information to you help you make the best of your marketing activity, in this travel peak season.

Considering that 45% of people travelling from the UK will buy products from Holiday Extras, you would be mad not to take advantage!

This Document includes:

• About Holiday Extras: Key and unique selling points and conversion tips.
• Programme information (Commission and earnings)
• January / February Incentives
• Resource

About Holiday Extras – why you should promote them this peak travel season

- HX is the market leading provider of airport parking, hotels and lounges in the UK (2m parking sales, 500k hotel sales per annum)
- Airparks is the largest off site car parking operator in the UK with 8 sites at LGW, MAN, GLA, LTN, EMA, BHX, CWL and NCL
- HX works over 90% of the travel industry including Easyjet, BA, Thomas Cook, TUI, Ryanair, Travel Republic, Last Minute and Expedia to name a few.
- All parking, hotels and lounges are covered by a best price guarantee – http://www.holidayextras.co.uk/about…guarantee.html
- 99.87% of all our customers agree we give a great service!
- Save up to 60% when pre-booking airport parking with prices from £2.99 per day
- Airport hotels from only £21.50pp
- Basket prices – £40 parking, £90 hotels – average £56 per HX sale (vs circa £40 for APH and other parking competitors)
- Web uptime of 99.5% (including scheduled updates & downtime).
- Best quality products – 0.13% complaint ratio!
- Conversion – typically 5-7% overall (recent changes to the parking booking engine have pushed conversion up to 9%)
- Add-ons – available at 99% of all airport hotels and car parks. 20% of our customers upgrade their hotel to include an add-on (typical value £22). Commission is paid on the total basket price.

Our Add-ons include –

Dinner packages, Breakfast packages, Room upgrades, Champagne packages, Airport lounges, Travel Insurance (unique to cover every traveller per car), Traffic text updates, Return Meet & Greet service, Hotel transfers, Security fast lane service, Car washes.

Product Seasonality

- Airport parking is relatively unaffected by seasonality, remaining a consistent 10% of online sales throughout the year. As with all travel related products, there is a slight decline towards the end of the year (Oct – Dec), where this drops to average of 6%.
- Hotel bookings peak in January, accounting for 12% of online sales, with a slight decline to 9% in February. The rest of the year is fairly consistent, with an average of 8% of total online sales.
- Travel insurance rises from 4% in December to 12% in February and continues to grow throughout March, April and peaks at 15% in May. This is due to the booking habits of consumers, traditionally purchasing insurance 10 – 12 weeks prior to travel. This averages out throughout the rest of the year, around 6% of online sales.
- Airport lounges average at 9% throughout the year, with a slight decline Sep – Nov.

Average airport parking prices per booking – (based on average rates per month):

UK Airport parking prices are cheaper at certain times of the year. If customers choose when they travel, then off-peak dates could be up to a third cheaper. See bellow for 2009 averages – by Month.

Jan – £36, Feb - £34, March – £35, April - £37, May - £42, June – £42, July – £43, August – £42, Sep – £40, Oct – £38, Nov – £35, Dec – £40

Programme information

Holiday Extras operate a Best Price Guarantee and commission is paid on a wide range of popular products, including:

Airport Parking – average basket value £45
Airport Hotels – average basket value £100
Airport Lounges – average basket value £40
Travel Insurance – average basket value £35
Theatre breaks - average basket value £350

Commission:

- Parking – 6%
- Airparks products – 8%
- Hotels – 6%
- Lounges – 6%
- Travel Insurance – 16%!
- London Theatre Breaks – 6%
- Theme Park Breaks – 6%

Commission Tiers:

200 – 499 sales – 7%
500 + = 8%

Voucher Codes

Holiday Extras also operate a voucher code programme. Commission on this programme is less that the standard programme – but conversion utilising voucher codes is higher. You must sign up to this programme separately and use the correct tracking scripts. Anyone found using a voucher code, via the standard programme, will have their sales cancelled.

Incentives

January incentive

Commission increase - For the month of January, Holiday Extras would like to offer affiliates an extra 2% commission on “Airparks” car parking and an extra 1%on all airport hotels sales in Jan’10.

Holiday Extra’s have 8 Airparks car parks V max 3 provided by their main competitor.

February Incentive

Win a Track Day – Increase your Holiday Extra’s sales by more than 25% in February and be entered into a draw to win a day on the track! This incentive starts on 1st Feb 2010 and finishes on the 28th. Conversion increases will be calculated V the same period in January 2010. If your conversion (click to sale) increases by more then 25% – you’re in the draw! More details on the track day to follow.

January / Feb combined incentive

New to Holiday Extras? Sign up to the programme, within Jan / Feb and deliver 200 sales + (during the same period) and be entered into a draw to also win a day on the track.

Resource

Holiday Extras have provided the following resource material, to help you maximise sales. If there is anything else you feel may benefit the programme, please let us know.

• Airport Car Parking – location maps and deep links.
• Holiday Extras product portfolio and deep links.
• Seasonality report
• HTML search banners

If anyone would like more information on Holiday Extras, and what they have to offer – please contact Victoria.mcquillan@affiliatefuture.co.uk or ryan.charlwood@holidayextras.com

Not promoting Holiday Extras? To sign up, click here

Happy Promoting!

AffiliateFuture and Holiday Extras

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