Wednesday, December 30th, 2009
Dear all,
I am writing to you with some great news from Olympic Holidays!
As we approach peak travel season, Olympic Holidays would like to offer affiliates an additional 2% commission (total 5%) on all PACKAGE HOLIDAY transactions, made between 1st January and 31st January 2010- as a little incentive to drive those sales. 
Olympic Holidays are also running a great consumer offer in January - giving up to 17% off summer 2010 holidays, so there really is no reason why you shouldn’t give them a push this travel season.
To help with your activity, here’s a quick reminder who Olympic Holidays are, what they do and how best to promote their products.
About Olympic Holidays
Olympic Holidays are leading specialists to Cyprus & the Greek Islands. In recent years Turkey, Bulgaria, Tunisia, Spain, Portugal, The Red Sea, Goa & Gambia have been added as this tour operator has grown in stature among consumers. Even more recently, Croatia, Montenegro and Malta have been added to their portfolio of destinations - offering the same great value for money and service they are widely known for.
They are now recognised as one of the best known names in leisure travel. Flights & holidays can easily be booked on-line with an amazing range of 2-5 star hotels, villas & apartments available.
With over 40 year’s experience, Olympic Holidays is a name you can rely upon for the perfect escape. From the beginning, their success has been built on expertise and dedication in providing excellence in service and choice. Over the years millions of British holidaymakers have come to know they can trust Olympic Holidays to give them a quality holiday at a competitive price. For complete peace of mind they are licensed by the CAA and they hold an ATOL license that protects you financially and is your guarantee of security. They are also members of ABTA.
Noticeable trends in 2009 (predicted to continue into 2010)
Due to current economic climate, Olympic Holidays saw a considerable rise in the amount of bookings travelling to Turkey, Egypt and Croatia in 2009. These three destinations equated to over 20% of Olympic Holidays total online sales.
All Inclusive Bookings were also up by 35% yoy, which accounted for 40% of online sales
Holidays to Greece and the Islands remained the main bulk of Olympic Holiday’s sales, accounting for over 60% of total business in 2009.
So why promote Olympic Holidays
- Industry competitive commission rates of 3% package, 2% flight only and 7% hotel only (outside of incentive periods)
- Affiliate conversion rates of 1.6% (this is an average across all products).
- Average affiliate EPC of 60p.
- Average booking Value (Holidays) = £1000 giving you a potential earning value of £30 per booking.
- Full suite of landing pages, offer pages and hotel pages for you to deep link to.
- Inclusion in AF Travel Services - meaning that their results are present in holiday searches conducted through the AffiliateFuture package holiday search (log into your account to access the search box).
- Full suite of creative (17% off messages will be available shortly).
OK, that’s it for now. Don’t forget this incentive starts on 1st January and ends on the 31st January 2010. To take full advantage, we suggest you get those links up now so not to miss out.
If you would like any further information on Olympic Holidays, what they have to offer or would simply like to provide feedback - please feel to give me a shout Victoria.mcquillan@affiliatefuture.co.uk
Not signed up, click here
Thanks and Happy Promoting
AffiliateFuture and Olympic Holidays
Posted in Incentives, Programme Updates | No Comments »
Wednesday, December 30th, 2009
Dear All,
As we move into the final stretch of 2009, brace ourselves for the next batch of snow and hike up the heating (even more), we are all starting to think about that much needed break. And we are certainly not on our own…. Just in case you didn’t know… January and February are traditionally the two busiest months of the year for Travel - especially for the coming summer season.
Therefore, in anticipation of said peak season, we are writing to give you a heads up on what’s on offer as an On the Beach affiliate, consumer offers available to help convert your traffic and of course -the all important affiliate incentive….. Sorry, Incentives!!!!!
You will find the bulk of info in the AffiliateFuture interface as well as in the NEW travel resource centre, but just to give you a head start, here are a few tips to help you on your way…
About On the Beach
Founded in 1995 On the Beach is a leading player in online travel market carrying over 500,000 passengers every year to Spain, Balearics, Canaries, Egypt, Greece, Turkey, and The Caribbean (plus many more exciting destinations). The company provides customers with a huge selection of flights and over 30,000 hotels from which to choose and build their perfect beach holiday. www.onthebeach.co.uk is now recognised by Hitwise as one of the most popular sites in the UK, ranked #8 in the online travel agency category in terms of visits (June 2008). On the Beach is ABTA protected.
On the Beach do not sell “package holidays”, they allow customers to book individual components of their holiday, using the wide variety of suppliers they have on offer (including all the big names). These holidays are commonly known as “build your own” or “Tailor Made” holidays.
They also have a wide offering in the “city break” world, and excel in destinations such as Barcelona, Madrid, Paris, Prague and Amsterdam. Again, due to ability to “build your own trip”, customers can select hotels from the cheapest suppliers, and choose from lo-cost and charter flight operators to obtain the best deal.
With their extremely competitive online discount, and price match guarantees - On the Beach are confident they will not be beaten on price.
Consumer Offers
- Low Deposits from £40pp
- Pay for your holiday bit by bit (pay in instalments any amount as long as balance is paid 13 weeks before departure)
- Free Child places on thousands of hotels
- Save up to 58% on high street prices
- Book by end of January and save up to 30% on the cost of the hotel
So why promote On the Beach
- Almost 50% of all stored searches are for All Inclusive properties.
- Egypt has been the top destination consistently for the past twelve months, followed by other non euro destinations such as Turkey. (a clear indication of the economic climate).
- Over 75% of “On the beach” bookings are for flight and hotel (dynamically packaged holiday)
- The average basket value is £1100 (with an average share basis of 2.4 passengers per booking).
- Average affiliate conversion =1.5 - 2%, with an average EPC of 0.70p.
- Over 30% of On The beach affiliate sales come through live feeds (search boxes / white labels etc)
- Average Lapse period (click to booking) = 3 days
- Peak months include - Jan, Feb, March, July, Aug and Sep.
- June and September are the two biggest months for Late Deal sales.
- 99% of On the Beach hotels offer free child places (excludes flights).
On The Beach resources
- Hotels and deep links
- Full suite of destination and resort level landing pages
- Regular offers and landing pages
- Interactive search panel (allowing deep linking at destination level)
- Live feeds and data via AffiliateFuture Travel Services
- Full suite of destination and offer lead creative (various sizes)
- Top converting city break destinations and landing pages.
- Voucher code functionality - for bespoke campaigns.
Important note on landing pages (!)
On the Beach have recently made amendments to the landing page addresses on their site (in preparation for the new site launch in Q1).
They have placed redirects on their top 11k hotel pages and destination / resort pages - so you do not need to panic about switching over immediately.
There are obviously some pages that do not have redirects - however, these receive minimal traffic.
If you come across a page that you are using for a bespoke promotion or niche site and the link is no longer working, please contact Victoria.mcquillan@affiliatefuture.co.uk who will arrange for a redirect to be placed on that page.
On the Beach will provide detail of the remaining landing pages shortly (once they have them) and these will be added to the interface for your use.
The landing pages in there at present, are the ones they have asked you use, with redirects in place. They have also provided the new address’s alongside, so you can replace at your leisure.
Commission
As a valued affiliate, we can offer you 3% on Flight and hotel bookings, 2% on flight only and 5% for hotel only.
We also have a bonus programme, for affiliates who go the extra mile.
The All Important Incentive/s!
Not wanting to leave anyone out this year, On the Beach have come up with three great incentives, to suit all affiliate sites and needs.
1. Win a Holiday to the value of £1000Every summer 2010 flight & hotel sale you deliver, between 1st Jan and 28th Feb 2010, gives you one entry into hat - to win a free holiday to the value of £1000.
2. Win a City Break to the value of £500
Every city break sale (flight & hotel) sale you deliver, between 1st Jan and 28th Feb 2010, gives you one entry into hat - to win a free City Break to the value of £500.
3. Win 2 x free flights to Barcelona, Prague or Madrid (To the value of £100 per seat)
This one is a bit different…. The affiliate who increases their conversion (click to sale) the most in the period 1st Jan to 28th Feb 2010 V 1st Nov to 31st Dec 09 - wins! Simple.
NB: Prizes are non transferable and no cash alternative will be offered.
Well that’s it for now. If you would like any further information on the programme, help or advice, please contact Victoria.mcquillan@affiliatefuture.co.uk
Follow this link to sign up to the programme: http://afuk.affiliate.affiliatefutur…D=2617FC594046
Thanks and a very happy promoting!
AffiliateFuture and On the Beach 
Posted in Incentives, Programme Updates | No Comments »
