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Dear Affiliate
Break out the bubbly and put your party hats on because Virgin Atlantic are lighting the candles on top of their 25th Birthday cake and affiliates are invited to party.
If that was not enough of a reason to get on the dance floor and boogie all affiliates are invited to take home with them a ‘Still Red Hot!’ party goody bag containing a special 4 day seat sale to promote and commission increase.
Birthday Offer: 4 day seat sale
This weekend Virgin Atlantic have a 4 day seat sale across Economy and Premium Economy fares on sale 20th – 23rd June. As part of this promotion Virgin Atlantic will also be promoting current Upper Class Sale fares (book by 30th June).
Top Economy fares:
Orlando from £329
Barbados from £425
Las Vegas from £399
Top Premium Economy fares:
Orlando from £729
Dubai from £599
Havana from £750
For full fare destination and price listing please view the Virgin Atlantic Birthday Sale document in the affiliate resource centre – Complete Sale Fare Guide
Deeplinks:
Economy and Premium:
Offer Deeplink
Upper:
Offer Deeplink
For Virgin Atlantic special offers:
Offer Deeplink
If promoting fares please caveat with “Terms and Conditions apply. See virginatlantic.com for full details. Upper Class fares do not include limo transfers and must be booked 28 days prior to departure”.
This promotion will be supported by extensive press advertising and online exposure via display and search so affiliates should update creative and increase promotions now to make the most commissions. Banners located in ‘Birthday Offers 4DS’ Folder.
These fares should not be communicated by affiliates until Saturday 20th June when all deeplinks and offers will be made live.
Commission Increase:
Bookings made between 20thand 30th June will be paid 3% instead of the 1% base rate commission. Commission tiers will cease for this promotional period but the higher commission will help achieve greater earning potential for affiliates. 3% commission is payable to all non aggregator affiliates promoting via the Virgin Atlantic – Main Campaign only and affiliate tracking links should not be transferred from other campaigns during this promotion.
Any affiliates who need any further campaign assistance should visit the Virgin Atlantic dedicated resource centre which contains information about cabin classes, destination routes and other useful marketing information.
Update content now – AffiliateFuture Affiliate Tools
Join or view Virgin Atlantic affiliate programme now.
Happy Promoting!!!
The AffiliateFuture Team
On behalf of Virgin Atlantic.
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Dear all,
So – you probably know by now that Chris C – Affiliate manager at Sunshine.co.uk, succeeded for the second year running, in achieving “Affiliate Manager of the year” at the A4U awards!!! Nice work Chris! 
Not only that – but Sunshine have been shortlisted for the”Tr@vel Pioneer Award” – at the Travolution awards in September (fingers crossed guys)!
So why do they do so well? In the words of Lloyd Grossman….. “Let’s take a look at the evidence”…
Sunshine has quickly built a reputation as the UK’s leading independent travel agent. Their mix of low-cost holidays, budget flights and discounted hotels, makes them a serious contender in the world of online travel. They have an award winning affiliate manager, are known for their innovation (receiving a “highly commended” Econsultancy award in 08 for Sun-Press) and are one of the most talked about travel companies of the year. If that’s not enough, they have all the resource you could possibly need to run a successful affiliate campaign, so promoting Sunshine.co.uk really is a no brainer!
Here’s some info about Sunshine – (in case you’ve been in quarantine for the past eighteen months), and some handy hints and up-dates for those of you already promoting Sunshine or about to….
About Sunshine.co.uk
Sunshine.co.uk launched their affiliate campaign in February 2008 and focused attention on this channel as their main acquisition tool.
By May 2008 – Chris C won his first award – as “Affiliate Manager of 2008″ – at the A4U Awards.
Their core offering is a mixture of dynamic packaging (flight + hotel) and hotel only, meaning that they really do have something for everyone – at the right price!
Why Promote Sunshine.co.uk – what’s in it for affiliates?
Sunshine.co.uk has been designed by affiliates – with affiliates in mind. This means that they understand exactly what you need to be successful at affiliate marketing. As an extension of their sales team, Sunshine want to make sure that you understand their brand, what they do and how best to promote. Therefore they have set up a one stop shop for affiliates to access everything you need. Visit www.sunshine.co.uk/affiliates to pick up the following:
- Word Press plug-in (Sun Press) and themes designed to help you build your holiday site and add XML search to your site with no XML knowledge required!
- Full hotel list and landing pages (XLS, CSV, XML)
- Destination and resort level landing pages (XLS, CSV, XML)
- Full suite of creative
- HTML Search boxes
- HTML newsletter templates
- RSS Feeds (to keep you up to date on all their offers) – choose by destination
- RSS Feeds for All inclusive offers, Family Holiday and Last Minute offers.
- Live chats available with the Sunshine team.
- Extremely competitive commission rates of 7%.
- NEW – Airport parking commissionable at 7%
Please note: you will need to add your affiliate id when utilising deep links and resource material from the Sunshine affiliate page.
What’s selling well….?
We are now officially in “Lates” season, meaning that the majority of bookings are travelling within the next 10 weeks. Everyone is looking for that last minute summer holiday bargain, and traditionally bookings at this time are mainly price driven. This is good news for Sunshine, as they offer incredibly low prices, to all your favourite destinations. Please see below for “what’s hot” during travel peaks”….
Top 10 destinations
1. Costa Blanca - Benidorm
http://www.sunshine.co.uk/hotels/Ben…Hotels-47.html
2. Turkey – Marmaris
http://www.sunshine.co.uk/hotels/Mar…otels-628.html
3. Portugal/Algarve - Albufeira
http://www.sunshine.co.uk/hotels/Alb…otels-114.html
4. Egypt – Sharm el Sheikh
http://www.sunshine.co.uk/hotels/Sha…tels-2059.html
5. Costa Dorada - Salou
http://www.sunshine.co.uk/hotels/Salou-Hotels-54.html
6. Majorca – Palma Nova
http://www.sunshine.co.uk/hotels/Pal…otels-545.html
7. Turkey – Icmeler
http://www.sunshine.co.uk/hotels/Icm…otels-627.html
8. Turkey – Olu Deniz
http://www.sunshine.co.uk/hotels/Olu…otels-625.html
9. Majorca – Alcudia
http://www.sunshine.co.uk/hotels/Alc…otels-556.html
10. Tenerife – Playa de Las Americas
http://www.sunshine.co.uk/hotels/Pla…otels-581.html
Top 10 Hotels
1. H.Top Molinos Park Hotel - Salou – Costa Dorada
http://www.sunshine.co.uk/hotels/H.T…Hotel-487.html
2. Jupiter Saturno Hotel - Alcudia – Majorca
http://www.sunshine.co.uk/hotels/Jup…Hotel-442.html
3. Hotetur Bellevue Apartments - Alcudia – Majorca
http://www.sunshine.co.uk/hotels/Hot…ments-511.html
4. Club Praia Da Rocha Apartments - Praia da Rocha – Algarve
http://www.sunshine.co.uk/hotels/Clu…ments-291.html
5. Majesty Club Tuana Beach Hotel - Fethiye – Turkey
http://www.sunshine.co.uk/hotels/Maj…Hotel-657.html
6. Club Marthas Aparthotel - Cala d’Or – Majorca
http://www.sunshine.co.uk/hotels/Clu…otel-4435.html
7. Crown Resorts Elamaris Aparthotel - Protaras – Cyprus
http://www.sunshine.co.uk/hotels/Cro…otel-3491.html
8. Mavruka Hotel – Olu Deniz – Turkey
http://www.sunshine.co.uk/hotels/Mav…otel-8135.html
9. Albufeira Jardim 1 & 2 Apartments - Albufeira – Algarve
http://www.sunshine.co.uk/hotels/Alb…ments-255.html
10. Club & Hotel Letoonia - Fethiye – Turkey
http://www.sunshine.co.uk/hotels/Clu…oonia-163.html
Bon Voyage – Barbados Winners….
Sunshine have sponsored 6 very lucky affiliates to go on the AffiliateFuture Barbados networking trip – which leaves this weekend. Each affiliate earned their place by out performing all others in their chosen Sunshine incentive category – well done everyone. I’m not going to name the winners (you know who you are…), but will be contacting each and every one of you following the trip to see how it went and get all the gossip!
Thanks to everyone who took part – and watch this space for the next Sunshine.co.uk incentive!
Ok, that’s it for now. Sunshine would like to take this opportunity to say a “big thank you” to everyone who has helped make the affiliate programme a success, to all who voted for Chris and look forward to continued success in the future.
If anyone has any questions, comments, feedback or just generally need help, please contact:
Sunshine: affiliates@sunshine.co.uk
AffiliateFuture: Victoria.mcquillan@affiliatefuture.co.uk
To sign up to the programme, click here
Thanks again and happy promoting!
AffiliateFuture and the Sunshine team
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We thought it would be a nice idea to start posting some of the results of enquiries from both merchants and affiliates onto the blog in a new section called “Ask AffiliateFuture”.
Today we are going over an email from an affiliate asking about how to track their Paid search campaigns. Here is the email:
Dear AffiliateFuture,
I’ve been doing some PPC recently to promote some of your merchants and whilst I seem to be making more than I am spending I want to be able to track what campaigns and what keywords are working for me.
Can you please offer some advice on how to do this?
There are actually a number of ways to do this – the dedicated PPC companies have tended to build their own systems and use some proper re-directs to watch out for click fraud and then use our API’s to integrate the results (you can view the details of our API’s here).
But it doesn’t need to be that complex. With the help of dynamic keyword insertion via Google Adwords you can automatically track each and every keyword that you sent to AffiliateFuture without needing to change the tracking reference for each keyword.
Section 1 – Setting up Keyword insertion
Let’s take a look at one of our tracking links:
http://scripts.affiliatefuture.com/AFClick.asp?affiliateID=24343&merchantID=1975&programmeID=5334&mediaID=0&tracking=KEYWORD&url=
You will see I have bolded the word KEYWORD above – this is the bit that we need to change… This is where we use the keyword insertion (full details here)
Google states:
To use keyword insertion, insert the following code at any point in your ad text, including in the display URL or destination URL:
{keyword:default text}
So when setting up the ad you would use the following destination URL in the example above:
http://scripts.affiliatefuture.com/AFClick.asp?affiliateID=24343&merchantID=1975&programmeID=5334&mediaID=0&tracking={keyword:default text}&url=
Section 2 – Tracking the Keywords
Once you’ve completed the above you will be sending all your keywords across in each click that you send to AffiliateFuture so we’re half way there, next you will want to report back on this so that you can start the understand the true value of your keywords.
There are two main ways of doing this depending on what you want to achieve. Firstly there is a report within the AffiliateFuture interface called the Tracking Reference Summary.
Tracking Reference Summary
As you can see from the screenshot above, this report lets you select the merchant and the date range and shows you the keyword used (In this case Test, Test Keyword and Test Keyword 222), the date, the number of clicks, number of leads / sales and the commission values. It’s a useful report to give you a snapshot of the data however you’ll quickly see that if you running a number of campaigns it’s really only useful for a snapshot.
The second option is to export a report in CSV/Excel format. The report that you will want is the “Detailed Transaction Report” which will show you all sales/leads for the given time period – it includes the commission values and the tracking references so by exporting this data you will be able to analyse it to your hearts content.
And that’s about it – hopefully it’ll give you a good overview of the best way in tracking keywords and ultimately lead to a higher return on your investment.
If you’d like to ask AffiliateFuture a question for the blog then please email us at the usual address – enquiries@affiliatefuture.co.uk
Cheers
James Little
Head of Affiliate Development
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Dear all,
We are very pleased to announce that Monstertravel.co.uk are now integrated into AffiliateFuture travel services, meaning that our results are present in both the search panel and white label meta sites – provided by AffiliateFuture. We have a vast array of products from Hotel only in Majorca to All inclusive packages in The Caribbean – provided by independent suppliers through to charter tour operators.
NB: Charter tour operators Holidays will be added to the feeds by end June 09.
Here’s how you take advantage:
We are very competitively priced, which means that our offers are always present in the results. To gain access to the search panel, log into you account, click on “interactive tools” and select “holiday search”. Instructions are simple to follow and you could have fully interactive search technology at the click of a button. There are several search box size formats available, and each can be colour customised to fit in with your website design.
Please note: When you add the search box to your site, all commissions generated will appear in your reports under the merchant name AF Travel Services.
For the more “technical affiliate” the above is also available as a full white label. Please contact AffiliateFuture for details on this.
Monster Travel “stand alone” Search creative
For affiliates wishing to showcase a Monster Travel branded search panel, we are also pleased to announce that these are now ready. All you need to do is log into your account, click into html search banners – lift the code and you’re away. Customers conducting a search from the creative, will deep link directly to the results on www.MonsterTravel.co.uk – again, another proven method of increasing conversion.
All Important Commission increase
Monster Travel are pleased to be able to extend the extra 1% bonus commission, currently on offer, until 30th September 09. The extra 1% is payable on all Charter tour operator bookings and “build your own flight and hotel bookings”, departing up until and inclusive of 30th Sep 09. All bookings fitting the criteria will be paid at 4%.
Voucher Codes sites
We offer a separate programme for voucher sites, with a closed user group discount code. Commission for this programme is lower than the standard programme, however utilising voucher codes, will increase conversion.
This programme is hidden and by invite only. If you would like information on this programme, or wish to sign up please contact Victoria.mcquillan@affiliatefuture.co.uk .
Please note, affiliates already utilising the voucher code – are asked to move over to the voucher programme, failure to do so will result in commission being deducted for the period time where links were incorrect. Again, please contact Vicki, for the programme invite. The extra 1% commission increase is also applicable to the voucher programme until 30th September 09.
Helping you with your promotions…
We fully understand that in order to be able to promote us properly, you need to understand the product, what’s selling and where to focus your attention. Therefore, we are providing said information, in the affiliate future programme tools. Time sensitive info, such as sales trends, commercial info and offers are up-dated weekly. Log into your account to access.
Hotel level landing pages….
Deep Linking to resort and hotel level landing pages – dramatically increase conversion. Our destination and resort pages are available in the AF interface already and we have just this second loaded the top 100 all new – “Hotel level” landing pages.
The new hotel landing pages will include videos of the properties as well as detailed information on the hotels, to help the customer with their purchase. .
Not promoting Monster Travel…? Here’s what we have to offer…
Monstertravel.co.uk is an online holiday company that puts customer choice, individuality, booking and service experience at the forefront of its ethos, whether that’s online or after sale. Our usp is to offer the consumer the ultimate choice in holidays by offering traditional package holidays and tailor-made holidays using different flight, hotel and transfer providers, all at everyday low prices.
This makes us almost unique in the travel sector versus specialist online travel agents who generally ignore traditional package holidays and tour operators who prefer to market only their own stock. Our entire product is fully online transactional.
Being affiliated with Co-op Travel, gives us the buying power of the largest UK independent travel agency & Fully ABTA & ATOL Bonded holidays for your customers. Our suppliers range from the traditional charter tour operators – such as Thomas Cook, Thomson, Cosmos and First Choice (providing package holidays), through to hotel suppliers such as Hotels 4 U, Low Cost beds and You Travel, with flights on sale from low cost carriers such as Jet2 and Easyjet; scheduled airlines such as BA and Emirates; and charter airlines such as Thomson and Thomas Cook.
Monstertravel enjoy an average online conversation rate of 1.85%
Commission
Flight and Hotel (Tailor made – build your own holidays); 3% commission. With an average booking value of £1100, average commission earning = £33 per booking. Dynamically packaged holidays equate to 60% of all online bookings.
Hotel Only; 6% commission. With an average booking value of £450, average commission earning =£27. Hotel only equate to 10% of all online bookings.
Package (Tour operator packages): 3% commission. With an average booking value of £1100, average commission earning £33. Tour operator packages equate to 30% of all online bookings.
Note: Monster Travel are paying an extra 1% on flight + hotel and package holidays until 30th September 2009 on bookings departing prior to 30th Sep 2009.
If you are not signed up to the programme, and would like to – please click here:
http://afuk.affiliate.affiliatefuture.co.uk/merchants/AddProgramme.aspx?PID=CA9FD45D1FBD
Ok – that’s it for now. If you would like any further info on the details of this post, Monster Travel and or the affiliate programme, please feel free to get in touch. Please contact:
Affiliate Future: Victoria.mcquillan@affiliatefuture.co.uk
Monster travel: Paul.Bolam@monstertravel.co.uk
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