As a merchant or an affiliate with us you will notice in some of your reports a field called “Lapse Time”.  For the unaware this is the time delay between the last click and the sale taking place.

As there has been a lot of discussion over the past few weeks about the value of different types of affiliates I thought it would be useful to run this report for a couple of our campaigns to see what kind of results we get.

Here is what we found:-

Mobile Phone Client:

• Content Affiliates: 532 minutes
• Voucher Affiliates: 125 minutes
• Incentive Affiliates: 15 minutes

Medium/Large Retail Client:

• Content Affiliates: 25 minutes
• Voucher Affiliates: 23 minutes
• Incentive Affiliates: 10 minutes

Both of the above are based on transactions over a historical period so take at least 500 transactions each into account.

It would be foolish to draw conclusions from two merchants as every merchant will have very different results (as you can clearly see above) but it’s a very useful report to run when you want to analyse your affiliate programme.

For merchants there are two ways of getting to this information – either via the Check Transactions report or by Exporting a transaction report; if you need any help or advice on this please feel free to contact us via enquiries@affiliatefuture.co.uk