Guoman Hotels, the deluxe London hotel chain and Sister Company Thistle Hotels have both signed exclusive deals with AffiliateFuture, the content-rich affiliate network with a stronghold in the travel sector. 

The signing comes at a crucial time for Thistle Hotels as its 32 properties undergo a complete transformation as part of a major repositioning of the group. 

Both groups have worked with AffiliateFuture on a trial basis to test the market with selected affiliates and also to fine tune the various elements of the campaign.  Now that the test period has come to a successful end, Thistle Hotels and Gouman Hotels are rolling the programme out across the entire AffiliateFuture network.

Chris Kennedy, Website Development Manager of Guoman and Thistle Hotels says, “Our web strategy has become more sophisticated over the years and the introduction of affiliate marketing with AffiliateFuture adds a significant new string to our bow.  As well as enabling us to promote ourselves more broadly, it also provides us with a powerful platform from which to communicate how our brands are evolving and the improvements we’re making to the overall experience of staying at a Thistle or Guoman Hotel.”

Peter Dickenson, Head of Affiliate Marketing at AffiliateFuture adds, “This is a great win for us at AffiliateFuture and needless to say one that sits well with our established reputation for travel-related products and services.  We’ll be working closely with Thistle and Guoman to ensure they enjoy a high profile across the network through an effective blend of banners, data syndication tools and travel-related communications.”

Both Thistle Hotels and Guoman Hotels are offering commission on accommodation bookings.

The two deals come into effect immediately.